The 4 Hour Work Week
Well I’m back from my vacation and I have to admit being away from the PC for a while was very enjoyable. Maybe a little too enjoyable as it has taken me an extra few days to get back to work! Lol.
Taking a quick look around some students of AlexJefferys blog’s it looks like the past couple of weeks have been very busy. I have been catching up on the webinars I missed and have listened to half of the bonus webinar with ’The Marketing Queen’, Maria Andros. Wow, what a call. This woman knows her stuff and judging by some of the great videos I have seen on YouTube, you have all been inspired to grab your cameras and go for it!
As I promised in my previous post, I did not spend my time away completely idle. One of the books I took with me to read was The 4-Hour Work Week by Tim Ferriss as recommended by Alex Jeffreys. Having read the book now I can see why Alex rates it so highly, if do not have a copy of this book, get one now!

Like me, I’m sure you have all read many motivational/business books. Among those books there will be the occasional one that really strikes a cord with you and provides those aha! moments. Well, for me The 4-Hour Work Week was one of those. I am on my second read now.
We have all been told the value of outsourcing, well this guy takes this to a whole different level. Not just outsourcing some web design or article writing, no. Tim wants us to outsource our life! The aim being to allow us as much free time as possible so we can spend our lives doing what we really want to. In one experiment in outsourcing the editor of Esquire magazine even outsources an argument with his wife to be dealt with my his man in India. That’s the sort of back up I could do with, LOL.
The other main focus of the book is to discover what you really want your life to be and to build a fully automated business to provide the income to do this. This book raises some very good questions for you to answer and will have a great impact on my (still unfinished!) plan for 2009. As Alex says in one of his recent YouTube videos, too many people are quick to say their goal is to earn a million dollars. That’s fine but unless you know the WHY behind that goal, not of much use.
Now we have all had the following question asked of us in many a book:
If you had $1,000,000 what would you do?
But as I said earlier, some books speak to us more than others and give you a different take on the same subject. Tim has a planning method he calls ‘dreamlines’. This is where you will write down the things you would have and would do if you had that $1 million in the bank now. You then choose the top four of those as we are working to a 6 and 12 month plan and calculate the cost of these items and activities. This will enable you to arrive at your TMI, target monthly income and also you TDI, target daily income.
This is a worthwhile exercise as you will find the amount you need to be living the lifestyle you want will most likely be much lower than you expected. So maybe you don’t need that $1 million dollars after all! So now you have your target monthly income you just need to create an automated business to achieve that. Easy right? Well perhaps not easy, more like Alex’s says….simple, but not easy!
There is a large section of the book devoted to helping us achieve that automated business. This post is already getting way too long so I will try and summarise as best I can. What I took from this section of the book was that the best way to create this automated business really comes down to one thing.
Niche Markets!
Yes, that’s nothing new to you or me but have you really decided what your niche is going to be? really? Well, I can honestly say I haven’t and that is a big mistake. We are all striving to make money in the internet marketing niche, but man, that’s a big niche! So we have to find our niche area within that niche, a micro niche if you like. Take Maria Andros for example. Maria earned $100,000 in her first year online by excelling in video marketing, a niche area within internet marketing in general.
So deciding on niche areas will be a huge part of my plan for 2009, hopefully I will get the damn thing finished before the end of the year, LOL. I had been putting pressure on myself to get this plan finished but it’s better to take you time and have a good, detailed plan than just throw one together. This may the one of the few exceptions to ‘don’t get it right, just get it going’.
Take a look at Tim Ferriss’ site here and enter your details. You will get to see his blog and there is some great stuff in there. If you have already read the 4-hour work week, I would love to hear what you thought of it.
Right, back to that plan (again!)
Mark
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Hey Mark
Great to see you up and running again at full steam again and that you have finished reading Tim Ferris’s 4 Hour Work Week book - I’m currently on about page 30 so haven’t got to that stage yet and yeah plan, plan, plan - I’ve yet to do mine but Alex showed us in his latest video on his blog about that he hasn’t planned too and that it’s kool to plan at the end of January to reflect things.
Great to hear that you were impressed by the Video Marketing Queen - Maria Andros too - lol
Speak Soon
Nigel
PS: Have you got the Alex Jeffreys Dance urge? Lol!!!
Thanks Nigel, I was also relieved to hear Alex hasn’t completed his plan yet, I’m thinking like a guru already, lol
Doing the dance as I type
Mark
Hey Mark
Nice to see you back, hope you and your family had a great break, I think I need one now LOL You are right in saying we have to find our niche, thats what I’ve been concentrating on, and in doing so I haven’t really been trying to get to number one spot, or doing my video, which means no break and I’ll be working nights!!
Keep in touch
Cheers
Al
Al Vaughan’s last blog post..Alex Jeffreys List Building for Students
Hi Al
Had a great break thanks, ready for another already, lol.
I’d keep doing what your doing, sounds like your going in the right direction to me!
All the best
Mark
Hey Mark,
Yep you are definately thinking like a Guru - lol!!! Will you be the next HTML IM Guru who launches fancy websites that do everything for us or have you already got a few niches in mind?
All the best - best crack on with this book and some dancing too lol!
Nigel
Hi Nigel,
No firm ideas yet. The first thing with niche’s is research and lots of it, so I will be starting there. It won’t be video marketing, I think you’ve got that covered!
Mark
Hey Mark,
Yes research is an very important but also if you have either talent or lots of experience with a particular area - then you could possibly utilize that - as for Video Marketing - lol
Well, one things for sure, I know Paull Hamilton is kicking by backside at it at the moment, but that’s fine, as Video Marketing is a large area and there’s lots of video areas to cover hence, I’ve diversified myself a little with the cartoon animations lol.
Afterall, no one person can own one market - unless you just so happen to be Microsoft but even they have troubles and are slipping with newbies taking their crown off them in certain areas lol.
I guess Bill Gates stepped out just in time as from looking at Google’s new Chrome web browser, it looks like they’ve got pretty much an operating system and internet intertwined and sewn up all together in tightly knitted inpenetrable chain mail jacket, which I think all in all…
Google will not only just overtake Microsoft in terms of internet and prescence in Silicon Valley but also the goal Bill Gates set himself in the early years of putting his Operating system on everyone’s desk - well almost - lol
Sorry about the ranter
Nigel
Hi Mark,
Thanks for your comment on my blog.
Glad to hear you enjoyed your break and are looking forward to getting stuck back in and making internet marketing a success.
I haven’t created my video yet either. There are so many things to try and prioritise - that sometimes it feels overwhelming. But, I know the best thing to do is to just keep taking focused action and do the things that will be of the biggest benefit first.
Have you checked out the latest issue of Garry Parkes ‘Profit Pulling Project’ Newsletter. It’s very good.
To your success,
Dave
Dave Pumfrey’s last blog post..My Goals For 2009!
Hi Mark,
Welcome back! Hope you had a terrific holiday. I haven’t read the book yet so I really enjoyed the insights you gave about it in your post. Niche markets are where so many of the gurus say they make their money. It’s just finding that gem!
Anyway, welcome back, and thanks for stopping by my blog.
Debbie
Debbie’s last blog post..See Your Stats Without Leaving Your Blog
hey mark
yeah your right i have been very busy
the videos did take a very long time to make as i had to edit them all, spilt the vids using camtasia then edit each individual vid and then upload each one to a seperate youtube account
the only prob i had about making this entire course was deciding which order to send all my vids lol and i may even upload some more vids as an extra about how to use camtasia but im not sure yet i will see
are you using twitter much at the mo?
hope u enjoy my course
speak to ya soon
paul
paul nicholls’s last blog post..My Super Secret Traffic Formula
Hi Mark,
Glad you had a great holiday mate
Yep, the 4 hour week is a read and a half …. pity I am working 15 times that at moment
Speak soon,
Cheers
Tommy
Tommy McLaughlin’s last blog post..Alex Jeffreys Internet Marketing Guru- This is your Life!
Hi Dave
Thanks for stopping by, I downloaded issue 3 of garry’s newsletter yesterday. Each issue gets better than the last!
Mark
Hi Debbie
Thanks for your comments, and if you find the time definately read the book. As you say finding the niche market is the battle, I will let you know how I get on.
Mark
Hi Paul
I’m sure you will see a great return on the time you invested in putting the videos together. I haven’t had a chance to watch them yet but I will let you know what I think when I do!
On twitter (id:markaustin) but not really got into yet but I will.
Mark
Hi Tommy
Had a great holiday thanks and yes, wouldn’t a 4hr work week be great. Nearer to 80 at the moment, lol
Mark
Hi Mark…
Nice to hear from you!
Thank you for the well wishes you left on my blog. We have so much to learn from one another both personally and professionally… our paths may very well cross again.
In any event, I’ll be checking in once and a while to say hello and to see what you’re up to…;)
All the best,
Susan
Hi Mark,
I managed to ’swing’ a copy of the Tim Ferris book, so well into it now. Great read. Unfortunately have not found anybody local that I can outsource to, but still trying.
I understand that you are the ‘techie’ (guess who told me!)and have a couple of questions if you cam spare a moment.
Your sqeeze page (Alex List building with large arrow)I LIKE, can you explain how to set it up (simply if possible!!)
You mentioned on Susan’s blog that you upgraded with Fantasico to 2.7……..?? I did not use F. in my original set up, so will it be still be possible to use this method?
I am not too keen on my Theme now after seeing many others including yours, so the thinking is….start again with 2.7 and change my theme. What do you think?
Best wishes.
Colin
Colin’s last blog post..Motivational Newsletter
Hey Mark,
Wow! Outsourcing our lives? Now that’s a whole new set of rules we’re gonna have to adjust to. I guess we’re all so used to doing things our own way that we find it hard to delegate in case others don’t do it as good as we hope they would.
I had that issue and sometimes still have when I produce films. It’s probably a case of letting go - off fear most probably. And getting someone from India to deal with your wife’s tantrums LOL.
I’ll be looking out for the book since it seems such a hot item at the mo.
Thanks for the advice.
regards
Guy
Guy’s last blog post..Up close &…Personal
Hi Mark,
I have to change the title of the book to suit my example: the four hour sleep week :)That is where I am at the moment.
I have to say as well that I need to think about in which direction my business will turn and which niche would be the most comfortable to deal with.
But for me the crucial question is - where does our blog traffic come from? Is it from us students or from the outside of community?
Mark, reading your post yesterday it prompted me to write my own about the issues that are niggling in my head for a while now.
I would appreciate if you give me your input on my three burning questions in my last post.
Looking forward for our phone interview
speak to you soon,
Gordan
Gordan’s last blog post..Three burning questions
Hi Colin
I created the image on the main page with macromedia fireworks. Once i had done that I uploaded it and added a link to the index.php file for my theme.
Not 100% positive about your fantastic question but I think if you didnt use it to install wordpress you wont have to option to use it for the 2.7 upgrade, shame because it is as simple as clicking the option!
I have changed my theme a few times so, yes, if you not happy change it. It’s easy to do and you want your blog to look right.
all the best
Mark
@Guy, your welcome and definately read the book when you get a chance!
@Gordon - coming over to read your post and comment and looking forward to speaking to you too!
Mark
I NEED to outsource lots of things which are my “constraints” as Rich and Alex call them, but I just don’t know how to go about doing it. I know you can just contace Elance, etc, but my idea of outsourcing is having someone in the same room doing the work so I can keep an eye on things. Trouble is, no-one in my immediate circle has a clue what I’m doing.
I’ve read Tim’s book and he makes it all sound so easy.
I think trying to make money in the “make money on line” niche would be a mistake for most of us. We’d all be competing with the big boys and unless we can find a micro niche in there somewhere, we’ll struggle.
Whatever route I take it will have to be fun. I can’t imagine trying to write a post every day about something I’ve no interest in.
It will be interesting to see what the students do. Maybe we’ll learn in the interviews. I’ve completed my form by the way.
Best wishes
Jean
Have signed up for the interview now.
Jean Shaw’s last blog post..WebProsperity,TopGun Training And Why My Next Alex Jeffreys Video “Should” Be Better!
Hi Mark,
Thanks for taking the time and trouble to answer my query.
I think you are correct in assuming that Fantastico will not upgrade to 2.7 if you did not use this medium in the first place. I will make sure I use F. with my next blog!
Thanks again,
Best wishes,
Colin
Colin’s last blog post..Motivational Newsletter
Hey Mark
Thought I drop by since it’s been a while since I did anything - hows u and yeah just spent the past few days fiddling with PC. Started with a plan of upgrading - ended up with building an basic, cheap and cheerful new pc for business - lol.
Anyway, Speak soon - your adopting and implementing the 4 hour work week practice well.
All the best
Nigel
VRRRRRRRRRRRRRRRRRRRROM. Click… silence.
Hey Mark,
Sorry about all that noise. That was my new Lamborghini. Is it OK to leave it in your driveway, next to your… er, Ferarri? How old is that little red number of yours anyway? Huh? Oh it’s 5 years old huh. My Lambo’s only a few weeks old. Never mind. You can always upgrade your motor. You know who my mechanic is. LOL!
I haven’t read this Tim Ferris book - yet. Looked at his site though - interesting guy huh?
Re the idea in the book: I was gonna try to outsource my brain so I didn’t have to think anymore but none of the applicants wanted the job once they looked inside. They kept asking why I was playing that ALice Cooper song in there. I had no idea what they were talking about so I turned the volume up for a few secs…”welcome to my NIGHT-mare…”
I have been really pounding my site works, as you can see. In the website addy above I was just gonna write TEMPLE. Everyone knows where it is anyway.
Mark - serious now - the SOA needs some tweaking mate, as per my email. People are way to busy to start a project where there is no end immediately obvious. I’ll do it in a flash if the main questions are sent via email. Then I’ll just load them straight into the survey format. I expect that this is what has turned people away at page 2. No matter. It can EASILY be fixed.
Good to hear you had a relaxing hol mate. Canary Islands huh? Never been there. Give us a rating for the place out of 10.
Anyway, just thought I’d pop over and say hi! Cover your ears mate. Gotta go.
(Waving from the cockpit…)
VRRRRRRRRRRRRRRRRRRRROOOOOOOOOOOOOOOOOOOOOOOOOOOOM.
Gazz-Man
Gary Simpson’s last blog post..You Have NO Limits
Alright mark!
4 hour work week is an ace book! will be taking it with me to Malta this week to go over it again.
Hope you enjoyed the little convo with martin the other night! to bad your mic dint work, we got to sort that out bro!
Chat soon ok
Dan
Hi Mark
I noticed you on google anihilation and wondered how it was going and if it looks like crap on your page too..?
Lisa’s last blog post..Weight loss… isnt it easier to gain something?
Hi Mark just spotted the message in the comment.
Can’t trace having received the e.mail re the interview so couod you do a resend please, sorry to be a pain.
Been a bit chaotic here with burst pipes in the home and all the problems that causes with drenched carpets, ceilings, airing cupboard contents, walls………it goes on and on. Carpets are all ordered and awaiting fitting but builder cant start it seems until the drying Company give the all clear and tests have been taken for asbestos content in the artex plaster on the ceilings! That is being taken tomorrow morning over 3 weeks after the disaster occurred.
Norman living in chaos and getting used to roaring fan motors 24/7 and slurping dehumidifiers!
Hi, Mark,
Glad you had a great time on holiday.
I read “The 4-Hour Work Week” book before starting Alex’s class. It’s a great read.
You mentioned that it took you a while to get back to business after returning.
There is a free teleseminar series that can help you do just that.
The teleseminars are held every one or two weeks and are dedicated to helping you break through any mental limitations that inhibit your highest potential in all areas of your life.
The material is much different from what most programs talk about.
The teleseminar speaker is Monique Gallagher.
If you turn up on the call 5 minutes early you can enter a drawing for a free 30 minute private laser-coaching session with Monique.
In addition, if you tell her I sent you, she will give you 20 to 30 minutes to get you closer to your goals and answer any questions you may have.
To sign up for the free teleseminars go to http://www.highestpotentialtraining.com/
To ask for the 20 to 30 minutes session to get you closer to you goals, send an email to Monique at highest-potential dot com
All the best,
Joan Hughes
Joan Hughes’s last blog post..Tellman Knudson - List building Club - Is it worth it?
Hi, Mark,
Thanks for the great post.
You write extremely well.
You are going to do well with your business.
All the best,
Joan
Joan Hughes’s last blog post..Tellman Knudson - List building Club - Is it worth it?
Hi Jean
Thanks for completing the pre-interview q’s and yes, your right. If you are going to be writing about something everyday you have got to have an interest in the subject or it’s going to be hard work!
Mark
@Colin, no problem, Contact me if you need help with anything.
@Nigel - hey, how you doing my friend? Let’s hope that’s your PC problems sorted out then, I know you have been struggling with old one!
Hey Gazza
Funny you should say ‘outsource’ your brain. In Tim’s book the editor of esquire decides to outsource his worrying! lol. He has Honey, his woman in india spend 30mins a day worrying out his problems so he doesn’t have to.
If I hired someone to do that they would need more than 30 mins, lol.
Thanks for the feedback on SOA, appreciated and I will get that sorted for you asap mate.
Yeah, your site is souped up and fast but i’ll be upgrading my Ferarri soon and parking it on your lawn!
Cheers
Mark
Hey Dan
Malta in 3 days man, time to get that plan finished, lol. Yeah, great to chat to Martin (well txt, bloody skype!). The underground guru, when does his coaching course launch, lol. Did he get CB approval for his new site yet?
Mark
Hey Lisa,
I still haven’t managed to get it working! Set up the php file etc and seemed to be set up ok but all I get is a blank page, lol. There is not much help in the members area is there. Fed up with messing about without now, too many other things to do that are more productive…you??
Mark
Hi Norman
Sorry to hear your having such a rough time, hope it gets sorted asap. You never know, maybe you can make an ebook out of it, lol. Will get that email to you asap.
Good luck!
Mark
Hi Joan
Thanks for your kind comments and for the details about Monique. I’ll be sure to check that out as need all the help I can get keeping me focused!
All the best
Mark
Hey Mark,
Thought I just popped to see how things were going and to also test my new PC out whilst I’m waiting for this new internet wizardry program to lock and load. Lol, how are you doing anyway and it seems like your busy with what I’ve been reading on this post from others about you and this Google Annihilator - any good?
All the best
Nigel
Hey Mark,
Mate… I hate to ask this but… well, the Gazz-man now has his TEMPLE located in a Ritzy neighbourhood so… you know… Jeez, this is hard to say man. But do you think you could park the Ferrari around the back? You know… sorta where it won’t be seen. Coz the Lambo is in the driveway.
Better still, parkesy it down near the railway line near Garry Parkes’s place, catch the train and walk the last mile man. Could ya do that? I got my creds and rep to uphold.
And what’s this about Google Annihilator? Whatever will they think of next? Google Destroyator? Dearie, dearie me.
Gazz-Man
Gary Simpson’s last blog post..Internet Marketing - What Confounds, Confuses or Annoys you?
Gazza, Gazza, Gazza…what can I say mate? Seems you have a short memory my friend. Ok, you have that Lambo now, but do you remember the vehicle you had until very recently?
Man, that was a sorry state. I’m suprised it went at all, no bells or whistles on that thing. Did I ask you to park it quietly round the back? no mate. I gave you a prime spot right out the front. I even pushed it a few times and help fix it when it broke, wish let’s be honest, was often.
So I’ll keep driving right up to your front door thank you, who knows what I pull up in next time.
Mark
OK! You got me there.
The Lada was a bucket. The only reason they put a demister and heater in the back window is to get the hands warm in a push.
Nothing harder than a Lada - to start, to repair, to keep running… it WAS a sh*tter.
Regards,
Gazz-Man
PS: Mark, no doughies or black tyre marks please - the monks at the TEMPLE like it quiet so they can masterb… I mean - jeez - MEDITATE in peace. What was I thinking?
Gary Simpson’s last blog post..Internet Marketing - What Confounds, Confuses or Annoys you?
Gazza Mate, you are one funny dude…I’ll keep it down so you can get on (or get it on) with your business.
Hi, Mark,
p.s.
The 20 to 30 minute free laser coaching session to get you closer to your goals and answer any questions you may have, is also for everyone who reads your blog, and for your friends and colleagues, anyone who would like some coaching to get them closer to their goals.
All the best,
Joan Hughes
Joan Hughes’s last blog post..Tellman Knudson - List building Club - Is it worth it?
Hi Mr. Special Forces!!
Good eye there, for spotting that reference in my latest blog post, “Short Lessons From A Long Dead King” You are the MAN!!
What would we do in this business without a support team of coaches/mentors/and friends? Yikes, I don’t even want to think about it..
Lesley “UNPACKAGEABLE SPIRIT” Morgan
Lesley Morgan’s last blog post..Coaches To the Left of Me, Mentors To the Right: A Short Lesson From a Long Dead King
Hey Mark
Thought I just popped by to see how things were going and to also test out my new monitor and wow, I can see all of your blog full width now and I noticed that you have done some minor tweaking to your blog too- great stuff -right, must get back to reading the 4 hour work week
All the best
Nigel
Well they say “if you live long enough, you get to see everything…”
You have truly added plenty of value to me in one ten minute sitting .
Thanks to “Lesley” for guiding me thru this wilderness onto your page.
There is much to be said alone about the photo in Tim’s book above.
A woman once told me “Create Fame, then go lie down and sleep”
Thank you for your words Mark .
Wm-