For part 2 of this post on Alex Jeffreys coaching Module 6, I am going to reveal to you what the triple threat tactic actually involves. This is a little used yet highly effective strategy that will greatly increase you email marketing success.

So how do you become a triple threat affiliate?

Well firstly, let’s look at the usual way people market to their list. Some marketers rely heavily on autoresponder sequence messages, while others prefer to use the broadcast feature in Aweber. Alex Jeffreys falls in to the later category, he has a small auto-responder sequence in place but will mostly contact his subscribers by the broadcast feature.

Whichever method you use, if do not implement the tactic I’m about to share with you, then you will be missing out on significantly improved conversion rates.

The majority of marketers will send an email to their list and look no further than that. But when you send an email to your subscribers one of three things will happen:

1. your subscriber will open your email & click the links within
2. your subscriber will open your email but NOT click the links
3. your subscriber will not open the email

So you list is now split into 3 types of subscribers with different responses to your email. Wouldn’t it be great if we could target these groups separately? We could then send them an email specifically worded for that group and to encourage them to take the action we require. That would be:

• group one - re visit the link and buy the product
• group two - click the link
• group three - open the email

Well the good news is thanks to Aweber we can. Using this feature Alex Jeffreys saw his open rate increase from 20% to 50% and his click through rate from 10% to 30%. You can imagine what this did for his affiliate commissions. With in one month of using this tactic his income doubled!

So how do you set this up in Aweber?

I have pit a quick video together below which will show you how. I hope the video helps, if you need more information or would like to share your views on the triple threat affiliate tactic, please leave a comment.

Mark

Just back from his vacation and Alex Jeffreys delivered another great webinar last night as part of his coaching program. Three hours of killer content and another hour of Q&A so it was 3am here in the UK when it finally ended. By the end of the webinar I had pages of notes. There is way too  much to cover in one blog post so this is pt1 and the rest will follow soon.

The webinar started with Alex reminding us that the money really is in the list. Yes, that over used statement, one Alex even admitted he’s sick of saying, but it is the truth. He went on to cover various methods of list building, giveaways, article marketing, JV’s etc

In his opinion the best and fastest way to create a targeted list and make money is as follows:

• Write a good ebook
• Set up a squeeze page
• Automate the delivery process
• Market the ebook
• Build your list

Easy right? Well as Alex always says, “easy but not simple”. The key to achieving your list building goal is as always planning. Plan the steps above and take action. If you are not seeing the results you wish for try a different angles of approach and tweak your system.

And that leads nicely into the second hour of the webinar. Planning and focus.

Alex Jeffreys like every other online marketer out there, like you and me, started with zero. No website, no ebook, no list and no profits! It’s very easy to look at all the successful people making money online and forget that they started at the same point as you. If things are not going in the direction you would like at the moment, now is the time to re plan your strategy. When things are hard you must push forward and most importantly have confidence in yourself and your abilities…you can do it!

Alex pointed out to us that we may not think it but we are making progress. Others can see it straight away but is easy for us to forget how far we have come. Every week (if not every day, lol) there will be a point when I feel i’m not getting anywhere but that’s so not true. Look at this blog for example, two months ago it didn’t exist. The easiest and most effective way to track your progress is to keep a journal of your daily activities. Alex mentioned this way back in module one and I have to confess it’s not something I have done. However, it’ s never to late so I will start keeping one now.

The other great benefit of keeping a journal is that it can provide the content for your ebook. You can refer back to it and write about your journey, the tools you have used, what you have learnt so far, the mistakes you have made and the successes you experienced.

The rest of the webinar, another 2 hours, focused on email marketing and the use of aweber. Alex has developed a system that has caused his open rate of emails to shoot from an average of 20% to around 50%, an amazing figure for email marketing. After years of been mentored by Mike Filsaime, Alex now had something he could teach him, lol.

So what is this highly effective strategy…..?

All will be revealed in my next post!

Mark

Well I’m back from my vacation and I have to admit being away from the PC for a while was very enjoyable. Maybe a little too enjoyable as it has taken me an extra few days to get back to work! Lol.

Taking a quick look around some students of AlexJefferys blog’s it looks like the past couple of weeks have been very busy. I have been catching up on the webinars I missed and have listened to half of the bonus webinar with ’The Marketing Queen’, Maria Andros. Wow, what a call. This woman knows her stuff and judging by some of the great videos I have seen on YouTube, you have all been inspired to grab your cameras and go for it!

As I promised in my previous post, I did not spend my time away completely idle. One of the books I took with me to read was The 4-Hour Work Week by Tim Ferriss as recommended by Alex Jeffreys. Having read the book now I can see why Alex rates it so highly, if do not have a copy of this book, get one now!

Like me, I’m sure you have all read many motivational/business books. Among those books there will be the occasional one that really strikes a cord with you and provides those aha! moments. Well, for me The 4-Hour Work Week was one of those. I am on my second read now.

We have all been told the value of outsourcing, well this guy takes this to a whole different level. Not just outsourcing some web design or article writing, no. Tim wants us to outsource our life! The aim being to allow us as much free time as possible so we can spend our lives doing what we really want to. In one experiment in outsourcing the editor of Esquire magazine even outsources an argument with his wife to be dealt with my his man in India. That’s the sort of back up I could do with, LOL.

The other main focus of the book is to discover what you really want your life to be and to build a fully automated business to provide the income to do this. This book raises some very good questions for you to answer and will have a great impact on my (still unfinished!) plan for 2009. As Alex says in one of his recent YouTube videos, too many people are quick to say their goal is to earn a million dollars. That’s fine but unless you know the WHY behind that goal, not of much use.

Now we have all had the following question asked of us in many a book:

If you had $1,000,000 what would you do?

But as I said earlier, some books speak to us more than others and give you a different take on the same subject. Tim has a planning method he calls ‘dreamlines’. This is where you will write down the things you would have and would do if you had that $1 million in the bank now. You then choose the top four of those as we are working to a 6 and 12 month plan and calculate the cost of these items and activities. This will enable you to arrive at your TMI, target monthly income and also you TDI, target daily income.

This is a worthwhile exercise as you will find the amount you need to be living the lifestyle you want will most likely be much lower than you expected. So maybe you don’t need that $1 million dollars after all! So now you have your target monthly income you just need to create an automated business to achieve that. Easy right? Well perhaps not easy, more like Alex’s says….simple, but not easy!

There is a large section of the book devoted to helping us achieve that automated business. This post is already getting way too long so I will try and summarise as best I can. What I took from this section of the book was that the best way to create this automated business really comes down to one thing.

Niche Markets!

Yes, that’s nothing new to you or me but have you really decided what your niche is going to be? really? Well, I can honestly say I haven’t and that is a big mistake. We are all striving to make money in the internet marketing niche, but man, that’s a big niche! So we have to find our niche area within that niche, a micro niche if you like. Take Maria Andros for example. Maria earned $100,000 in her first year online by excelling in video marketing, a niche area within internet marketing in general.

So deciding on niche areas will be a huge part of my plan for 2009, hopefully I will get the damn thing finished before the end of the year, LOL. I had been putting pressure on myself to get this plan finished but it’s better to take you time and have a good, detailed plan than just throw one together. This may the one of the few exceptions to ‘don’t get it right, just get it going’.

Take a look at Tim Ferriss’ site here and enter your details. You will get to see his blog and there is some great stuff in there. If you have already read the 4-hour work week, I would love to hear what you thought of it.

Right, back to that plan (again!)

Mark