For part 2 of this post on Alex Jeffreys coaching Module 6, I am going to reveal to you what the triple threat tactic actually involves. This is a little used yet highly effective strategy that will greatly increase you email marketing success.
So how do you become a triple threat affiliate?
Well firstly, let’s look at the usual way people market to their list. Some marketers rely heavily on autoresponder sequence messages, while others prefer to use the broadcast feature in Aweber. Alex Jeffreys falls in to the later category, he has a small auto-responder sequence in place but will mostly contact his subscribers by the broadcast feature.
Whichever method you use, if do not implement the tactic I’m about to share with you, then you will be missing out on significantly improved conversion rates.
The majority of marketers will send an email to their list and look no further than that. But when you send an email to your subscribers one of three things will happen:
- your subscriber will open your email & click the links within
- your subscriber will open your email but NOT click the links
- your subscriber will not open the email
So you list is now split into 3 types of subscribers with different responses to your email. Wouldn’t it be great if we could target these groups separately? We could then send them an email specifically worded for that group and to encourage them to take the action we require. That would be:
- group one - re visit the link and buy the product
- group two - click the link
- group three - open the email
Well the good news is thanks to Aweber we can. Using this feature Alex Jeffreys saw his open rate increase from 20% to 50% and his click through rate from 10% to 30%. You can imagine what this did for his affiliate commissions. With in one month of using this tactic his income doubled!
So how do you set this up in Aweber?
I have pit a quick video together below which will show you how. I hope the video helps, if you need more information or would like to share your views on the triple threat affiliate tactic, please leave a comment.
Mark
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