Archive for February, 2009

For part 2 of this post on Alex Jeffreys coaching Module 6, I am going to reveal to you what the triple threat tactic actually involves. This is a little used yet highly effective strategy that will greatly increase you email marketing success.

So how do you become a triple threat affiliate?

Well firstly, let’s look at the usual way people market to their list. Some marketers rely heavily on autoresponder sequence messages, while others prefer to use the broadcast feature in Aweber. Alex Jeffreys falls in to the later category, he has a small auto-responder sequence in place but will mostly contact his subscribers by the broadcast feature.

Whichever method you use, if do not implement the tactic I’m about to share with you, then you will be missing out on significantly improved conversion rates.

The majority of marketers will send an email to their list and look no further than that. But when you send an email to your subscribers one of three things will happen:

  1. your subscriber will open your email & click the links within
  2. your subscriber will open your email but NOT click the links
  3. your subscriber will not open the email

So you list is now split into 3 types of subscribers with different responses to your email. Wouldn’t it be great if we could target these groups separately? We could then send them an email specifically worded for that group and to encourage them to take the action we require. That would be:

  • group one - re visit the link and buy the product
  • group two - click the link
  • group three - open the email

Well the good news is thanks to Aweber we can. Using this feature Alex Jeffreys saw his open rate increase from 20% to 50% and his click through rate from 10% to 30%. You can imagine what this did for his affiliate commissions. With in one month of using this tactic his income doubled!

So how do you set this up in Aweber?

I have pit a quick video together below which will show you how. I hope the video helps, if you need more information or would like to share your views on the triple threat affiliate tactic, please leave a comment.

Mark

Just back from his vacation and Alex Jeffreys delivered another great webinar last night as part of his coaching program. Three hours of killer content and another hour of Q&A so it was 3am here in the UK when it finally ended. By the end of the webinar I had pages of notes. There is way too  much to cover in one blog post so this is pt1 and the rest will follow soon.

The webinar started with Alex reminding us that the money really is in the list. Yes, that over used statement, one Alex even admitted he’s sick of saying, but it is the truth. He went on to cover various methods of list building, giveaways, article marketing, JV’s etc

In his opinion the best and fastest way to create a targeted list and make money is as follows:

  • Write a good ebook
  • Set up a squeeze page
  • Automate the delivery process
  • Market the ebook
  • Build your list

Easy right? Well as Alex always says, “easy but not simple”. The key to achieving your list building goal is as always planning. Plan the steps above and take action. If you are not seeing the results you wish for try a different angles of approach and tweak your system.

And that leads nicely into the second hour of the webinar. Planning and focus.

Alex Jeffreys like every other online marketer out there, like you and me, started with zero. No website, no ebook, no list and no profits! It’s very easy to look at all the successful people making money online and forget that they started at the same point as you. If things are not going in the direction you would like at the moment, now is the time to re plan your strategy. When things are hard you must push forward and most importantly have confidence in yourself and your abilities…you can do it!

Alex pointed out to us that we may not think it but we are making progress. Others can see it straight away but is easy for us to forget how far we have come. Every week (if not every day, lol) there will be a point when I feel i’m not getting anywhere but that’s so not true. Look at this blog for example, two months ago it didn’t exist. The easiest and most effective way to track your progress is to keep a journal of your daily activities. Alex mentioned this way back in module one and I have to confess it’s not something I have done. However, it’ s never to late so I will start keeping one now.

The other great benefit of keeping a journal is that it can provide the content for your ebook. You can refer back to it and write about your journey, the tools you have used, what you have learnt so far, the mistakes you have made and the successes you experienced.

The rest of the webinar, another 2 hours, focused on email marketing and the use of aweber. Alex has developed a system that has caused his open rate of emails to shoot from an average of 20% to around 50%, an amazing figure for email marketing. After years of been mentored by Mike Filsaime, Alex now had something he could teach him, lol.

So what is this highly effective strategy…..?

All will be revealed in my next post!

Mark